Buying, Having, and Being 12th Edition. The Lean Product Playbook: Essentials of Marketing Research. The 22 Immutable Laws of Branding: The Product Manager Interview: Demographic Clarity For Business. Profiting from the Profound Demographic Shifts Ahead. David L Mothersbaugh Associate. How to Uncover Compelling Insights.
The Science of Shopping. Buying, Having, and Being 11th Edition. Consumer Behavior 11th Edition. Basic Marketing Research 4th Edition. Marketing Research 8th Edition. Buying, Having, and Being. Among them is a column in the online report that allows users to determine whether Amazon sells specific products.
Efficient sourcing hinges on more than just obtaining the lowest possible price although a low cost of good sold is certainly beneficial. Basically, I use it for reconnaissance. But it all comes down to your strategy. The data is as useful as your strategy is effective. Results spreadsheets are delivered quickly with all of the information that I need to make informed inventory buying decisions. Who are you going to be competing against?
What are they selling? Or, in the case of information, what are they teaching or espousing? You can see that several of the top-selling books are versions of a book by Sheryl Sandberg called Lean In: Women, Work, and the Will to Lead.
Click on the book cover and you'll get a pop-up box that lets you explore a few pages in the book, including the Table of Contents:. Just reading the titles of chapters will give you a few ideas of what the author is talking about and emphasizing, as well as what topics are probably popular in that niche. If it's a bestseller, you can be sure there's a big market that's interested in those topics.
In the example above, you can see that the author is talking about fear, likeability, mentors, speaking your truth, the role of your partner in your success, trying to do it all, working together with other women, etc. Those all sound like great topics for sub-niches as well as content. Don't try doing exactly what your competitors are doing, but use the information to show you what's popular and where you could spend time figuring out different value you could offer.
Remember, you need to be yourself! This is my all-time favorite way to use amazon. The more you browse through a category, the more ideas you'll get. By the time you're done, you could easily have a big list of products you want to create, courses you want to teach, blog posts and emails to write, and titles of new books to write.
Keep that list safe! And if you look over on the right of your results, you can click on Hot New Releases. See that first one? It's all about starting a business when you're over Now that's what I call a good, targeted niche! Click through to Look Inside and find the Table of Contents. Now you have ideas for things to write about in that niche.
If you already have a customer base or email list, or you know people who are in your target market, you have another tool you can use for ideas:. You can look up any person's wish list and see just what topics or products they're hoping to buy. If they spent the time to add it to their list, there's probably a high level of interest that you could potentially fulfill. Or, you can look at what's Most Wished For to see what the general population wants in that category.
You can be relatively safe in assuming that the keywords and phrases on amazon are the ones that people are using in their searches. That means that you can borrow those keywords and use them in your own content, such as blog posts, categories and sub-categories on your site, and in product descriptions.
Actually, use them anywhere people might search for your content — your website, products, videos, slideshows, social media posts, etc.
Those are category keywords, so you'd need to drill down further to get longer keyword phrases. Just don't assume that the words used for all products are good keywords.
You should still use a keyword tool to generate more ideas and see what the competition is. There are a few ways you can use amazon's content to determine if your niche idea is going to be profitable in the long term. For example, when I clicked on the book Influence: There are over in the section of what people also bought. Take notes on all the data you find here since it's a combination of all of it, plus other market research, that will help you assess profitability.
Don't rely solely on amazon for your data! I've saved the best for last. This is a secret trick that takes more time, but it can yield some unexpected and surprising insights on your market's needs. The trick is to look at the reviews of top selling products in your best niches. It's here that you can find the unmet needs and opportunities. You'll also find out what's most important to your customers. Negotiating Agreement Without Giving In:.
You can see that in the most helpful positive review, the person said it needed a better layout, so you know that the way you organize and lay out your content is going to be critical.
The reviewer also appreciated the step-by-step approach, which is going to be essential in any content you create on the topic.
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If you want to take advantage of the monster that is Amazon, here's how to best conduct Amazon market research and decide what to sell.
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Marketing Research [A. Parasuraman, Dhruv Grewal, R. Krishnan] on capacitymea.gq *FREE* shipping on qualifying offers. In Marketing Research, the authors offer undergraduate and MBA students a compelling introduction to the field with extensive use of /5(7). Solve ALL youre new business problems using one of the most powerful research tools on the planet - Amazon! Learn to identify your competitors and discover your ideal price points all right here!